What happens when we design professional learning the way the brain actually learns? In this interactive session, we’ll explore key cognitive science principles—like retrieval, prior knowledge, and cognitive load—and how they can be applied to create more engaging, effective learning experiences for adults. Grounded in the work of Margaret Lee and leading researchers, this session offers practical strategies to transform your PD sessions from forgettable to unforgettable. Whether you're a facilitator, coach, or leader, you'll leave with tools to help educators not just attend professional learning—but grow from it.